Unilever Steps Up Plant-Based Protein Innovation in Partnership with Food-Tech Company ‘ENOUGH’
Unilever has announced that it will partner with food-tech company ENOUGH (formerly 3F BIO) to bring new plant-based meat products to market.
ENOUGH’s technology uses a unique zero-waste fermentation process to grow a high-quality protein. Natural fungi are fed with renewable feedstock, such as wheat and corn. This produces ABUNDA® mycoprotein, a complete food ingredient containing all essential amino acids as well as being high in dietary fibre. The global meat-free sector is experiencing explosive growth as people around the world become more conscious of the impact of animal products on their health and the planet. Recent estimates suggest the global meat-free sector will hit US$290 billion in 20351.
Inspiring a plant-based food revolution
The game-changing protein is a natural fit for Unilever’s fast-growing meat-alternative brand, The Vegetarian Butcher, which grew over 70% in 2020. With a broad range of delicious products for meat lovers, flexitarians, vegetarians, and vegans alike, the brand is on a mission to become the largest butcher in the world by inspiring a plant-based food revolution.
Powered by cutting-edge innovation, The Vegetarian Butcher uses a diverse blend of plant-based proteins to create meat-like tastes and textures for its wide-ranging portfolio, which is now available in fast-growing markets in 45 countries across four continents. The Vegetarian Butcher’s recently launched vegan Raw Burger delivers the taste and juicy tenderness of a beef burger cooked rare, while its partnership with Burger King has brought products like the Plant-Based Whopper, Plant-Based Nuggets, and Vegan Royale to meat-lovers in more than 35 countries around the world.