Embracing Sustainability: Recycled Content in Packaging on the Rise

In order to comply with stringent government regulations, businesses have increased the amount of bio-based and biodegradable materials they use in their packaging, supporting their sustainability goals. For example, LVMH (France) uses biobased PEF from Avantium (Netherlands) and biobased ionomers (Surlyn Ren grade) from Dow (US) in their perfume and cosmetic packaging applications.

Many companies, including Nestle (Switzerland) and Unilever, already use recycled content (50 percent recycled content) in their packaging. However, only a few companies are able to achieve 100% recycled content in their packaging solutions.

Chlorophyll Water, a well-known bottled water brand in the United States, has set a precedent by introducing new bottles made entirely of recycled polyethylene terephthalate (rPET). This effort is notable not only for its use of recycled materials but also for the assurance that the plastic material used to manufacture these bottles meets strict requirements. These FDA-approved bottles show the brand’s dedication to quality and sustainability.

Coca-Cola, the world’s largest beverage company, has also joined the ecological packaging revolution. The company announced a switch to 100% recycled plastic bottles for their soft drinks portfolio in Ireland. Notably, not only are these bottles made of recycled plastic, but they are also 100% recyclable, completing the sustainability loop.

Furthermore, this endorsement highlights the importance of stringent regulations and certifications that ensure recycled products meet the necessary safety criteria for consumer use.

In a Nutshell

While the use of recycled content in packaging is a positive trend, it is not without challenges. It can be difficult for businesses to maintain a consistent supply of high-quality recycled materials. Investing in recycling infrastructure, research, and development is critical for overcoming these challenges and ensuring a consistent supply chain of recovered materials.

Furthermore, the adoption of recycled content in packaging by major players in the market like Coca-Cola and Chlorophyll Water signifies a paradigm shift in favor of more environmentally friendly business practices. As more businesses join this initiative, we should anticipate a significant decrease in plastic waste, safeguarding resources and keeping our planet safe for coming generations. Companies that follow this trend can increase their competitiveness and market reputation in addition to contributing to environmental cleanup.