Clariant Introduces New Formulation Concept Inspired by J-Beauty
Clariant Active Ingredients has unveiled Zenspiration, a new formulation concept for cosmetics industry to take inspiration from the sophisticated simplicity and science-backed ethos of Japanese beauty (J-Beauty), to support consumers searching for “less is more” through high quality, high-performing care products. Designed with sensorial excellence and Japanese Zen principles in mind, Zenspiration features three formulations as inspiration for daily cream, scalp toner and solid skin serum. Each uses ingredients with scientifically-proven efficacity, including Clariant Active Ingredients’ recently launched powerful nature-derived ingredients, Rootness™ Energize and Equiscalp™.
Zenspiration is the recent recipient of a BSB Innovation Award silver prize in the category “Applied Concept”. J-Beauty focuses on minimalist routines and research-proven ingredients to highlight natural beauty and achieve a fresh, youthful complexion and hydrated skin. Multi-purpose products and traditional ingredients with known benefits are key to keeping regimen simple but effective.