Slovenian Food-Tech Firm Debuts “World’s First” Plant-Based Marbled Filet Mignon Steak

Plant-based filet mignon steaks have been introduced by Juicy Marbles, a food-tech start-up specializing in whole cut steaks through their patent-pending Meat-o-matic Reverse Grinder 9000. This debut comes as plant-based innovation continues to diversify and become more sophisticated to appeal to meat-loving consumers looking for alt-meat products that still cook, taste, feel, and smell like meat.

The strategy behind Slovenia-based Juicy Marbles is to offer meat-loving consumers a  plant-based alternative without “forcing an unrealistic change in behavior.” They guarantee an “undeniably meaty experience.” The marbled filet mignon mimics the muscle texture and marbling of meat by aligning and layering fibers from the bottom up with all-natural ingredients.

With no printing, GMOs, or laboratory alterations, Juicy Marbles co-founders Tilen Travnik, Luka Sincek, and Maj Hrovat have created the first line of raw, plant-based steaks, starting with the most premium cut of them all, ultra-tender filet mignon. “The biggest challenge was getting the right fiber alignment and intramuscular fat structure – the marbling. The most expensive steaks in the world are known for their lush marbling. It takes a lot of energy and a rare breed of a cow to attain that,” explains Sincek.

Juicy Marbles insists it has re-created the rich, fatty marbling that steak eaters love for a thick, juicy, mouth-watering whole cut of meat.“With plant meat, we control it and, thus, over time, can scale-up our steak production and bring down the price. Eventually, we’ll be able to make the most premium meats attainable for everyone,” he says.



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