INDUSTRY FOLLOWS MACRO-ECONOMIC
TRENDS ACROSS THE VALUE CHAIN
COMPETITION
Highly competitive in nature, with continuous product development and R&D activities
Global players are in comfortable position to develop and launch innovative products
Global companies are in state of expansion to capture the global market
Consolidation across the value chain is key to support the global and regional growth
REGULATIONS
Highly regulated market, where the regional governing bodies decide the ingredients and
the maximum permissible limits
Low VOCs, BPA free solution, water based coating and biocide fee are the benchmark for
this industry
The recycling issues of products of leftover paints is another major challenge
INNOVATION AND R&D
Ingredients, paint & coating companies work in close collaboration with end use industry
including Automotive, aerospace, furniture, equipment packaging, infrastructure, plastic
and others
Stiff competition drives the innovation as well as R& D activities to promote products
with functional benefits in specific end user application
Industry Coverage
REGIONAL OUTLOOK
The growth is triggered by the economic and infrastructure development in the developing
countries
The developed regions including USA, Western Europe, and Japan focus more on innovative
and eco-friendly products
Western Europe is the key driver for innovation and regulations
CUSTOMER DRIVEN MARKET
Along-with the legislation, customers and OEMs in the market place are the key drivers
that emphasize on the technical service, quality, performance and environmental
considerations
Customization is another factor influencing the industry
PRICING
Cost of raw materials is the major determining factor however, import policies, technology,
supply chain and distribution channel affects the paints and coatings pricing.