Nutritional Outlook: Why Asia-Pacific is the world’s fastest growing market for Sports Nutrition

The COVID-19 pandemic led to a shift in lifestyle choices across the globe. The sports nutrition segment has seen soaring growth as consumers are now more focused on and aware of their overall health and fitness. The global sports nutrition market was nearly US$45 billion in 2021; however, it is now expected to reach US$72.5 billion, growing at a rate of 10%, by the year 2026.

The largest market for sports nutrition is North America, but sales in this region are anticipated to grow slowly for the next five years. On the flip side, the Asia-Pacific (APAC) region has emerged as the fastest growing region, seeing enlargement of the sports industry and increased demand for health and fitness products. Countries like Australia, China, and India account for around 80% of the APAC sports nutrition market in terms of product launches, due to a surge in demand. The APAC sports nutrition market is expected to grow at a rate of 9.5% to reach US$15 billion by 2026, with Australia leading the market share along with India and China.

Read more at Nutritional Outlook